Paid Media Strategy
Our work focuses on channel strategy, messaging alignment, and investment guidance so you can approach paid media with confidence.
You might be asking yourself…
I’m not sure which platforms make the most sense for my business.
I don’t know how much to invest or how to tell if it’s enough.
I feel like my paid efforts aren’t aligned with my brand or content strategy.
Packages
Think of our packages as direction, not limitation. During discovery, the real shape of the work comes from what we uncover together.
Starter Strategy
For businesses exploring paid for the first time
• Channel selection and audience targeting
• Test campaign recommendations
• Budget and investment guidance
Outcome: Clarity on where to invest, how much to spend, and what results to expect.
Performance Blueprint
For businesses with active campaigns that need direction
• Comprehensive audit of current paid activity
• Full-funnel strategy and creative alignment plan
• Messaging and targeting recommendations
• Channel prioritization roadmap
Outcome: A paid media framework that aligns with your content strategy and brand goals.
Advisory Partnership
For teams managing paid media in-house or through another agency
• Ongoing strategic guidance and performance reviews
• Collaboration with internal or external media teams
• Quarterly strategy sessions
Outcome: Expert oversight that keeps your paid investment aligned and consistent without day-to-day campaign management.
Optional add-ons
Extra support offerings designed to strengthen your core package and fill any gaps your team needs.
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Purpose: Evaluate what’s working (and what isn’t) in your brand or marketing.
What it includes:
Review of your existing brand identity or content (visuals, messaging, channels)
Assessment of consistency, tone, and positioning
Key opportunities and blind spots summarized in a concise report
Deliverable: A tailored audit document (approx. 8-10 pages) with actionable next steps
When to use it: Ideal pre-engagement or when you’re not sure where to focus next
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Purpose: Bring your message and visuals to a higher creative standard.
What it includes:
Copywriting: Support for web pages, social media, campaign taglines, or brand messaging
Creative direction: Oversight of photoshoots, campaigns, or branded content to ensure visual alignment
Deliverable: Edited copy deck or creative direction brief with references and guidelines
When to use it: When existing visuals and content need a professional polish or cohesive narrative
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Purpose: Build a clear roadmap for a marketing campaign before execution.
What it includes:
Campaign goal definition and success metrics
Messaging framework and creative direction
Channel and timing recommendations
Draft brief ready for design or media teams
Deliverable: 3–5 page campaign brief, ready to hand off internally or to an external partner
When to use it: Ideal when launching a new product, service, or seasonal initiative
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Purpose: Equip internal teams to manage and optimize their own media platforms.
What it includes:
60–90 minute virtual training customized to the client’s tools (e.g. Instagram, Meta, Google Ads)
Walkthrough of best practices and process checklists
Q&A time and follow-up resources
Deliverable: Training session recording + cheat sheet for reference
When to use it: Great add-on for smaller businesses without in-house marketers
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Purpose: Provide on-demand strategic thinking without a full project engagement.
What it includes:
60-90 minute working session to troubleshoot a marketing or growth challenge
Pre-session intake form so you can prep insightfully
Session summary with recommendations and next steps
Deliverable: 1:1 consult + written recap (1-2 pages)
When to use it: Perfect for businesses who need clarity before committing to a bigger engagement