Brand / Visual Identity
From logo systems to tone of voice, we create impactful brand identities that align with your vision and expression.
You might be asking yourself…
I need my brand to clearly communicate who I am or what my business does.
My current branding feels outdated or inconsistent.
I need help defining my brand voice, tone and personality.
Packages
Think of our packages as direction, not limitation. During discovery, the real shape of the work comes from what we uncover together.
Brand Foundations
For new or evolving brands
• Discovery session
• Logo suite and color palette
• Mini brand guide
Outcome: A professional identity you can build on.
Full Identity System
For businesses ready for a full refresh
• Logo and visual system
• Brand voice and tone guide
• Photography direction
• Social media starter kit
Outcome: A cohesive identity ready to roll out across channels.
Brand Expansion
For established brands scaling into new markets or offerings
• Sub-brand or campaign extensions
• Brand implementation session
• Brand bible for your business
Outcome: Brand consistency across every touchpoint as you grow.
Optional add-ons
Extra support offerings designed to strengthen your core package and fill any gaps your team needs.
-
Purpose: Evaluate what’s working (and what isn’t) in your brand or marketing.
What it includes:
Review of your existing brand identity or content (visuals, messaging, channels)
Assessment of consistency, tone, and positioning
Key opportunities and blind spots summarized in a concise report
Deliverable: A tailored audit document (approx. 8-10 pages) with actionable next steps
When to use it: Ideal pre-engagement or when you’re not sure where to focus next
-
Purpose: Bring your message and visuals to a higher creative standard.
What it includes:
Copywriting: Support for web pages, social media, campaign taglines, or brand messaging
Creative direction: Oversight of photoshoots, campaigns, or branded content to ensure visual alignment
Deliverable: Edited copy deck or creative direction brief with references and guidelines
When to use it: When existing visuals and content need a professional polish or cohesive narrative
-
Purpose: Build a clear roadmap for a marketing campaign before execution.
What it includes:
Campaign goal definition and success metrics
Messaging framework and creative direction
Channel and timing recommendations
Draft brief ready for design or media teams
Deliverable: 3–5 page campaign brief, ready to hand off internally or to an external partner
When to use it: Ideal when launching a new product, service, or seasonal initiative
-
Purpose: Equip internal teams to manage and optimize their own media platforms.
What it includes:
60–90 minute virtual training customized to the client’s tools (e.g. Instagram, Meta, Google Ads)
Walkthrough of best practices and process checklists
Q&A time and follow-up resources
Deliverable: Training session recording + cheat sheet for reference
When to use it: Great add-on for smaller businesses without in-house marketers
-
Purpose: Provide on-demand strategic thinking without a full project engagement.
What it includes:
60-90 minute working session to troubleshoot a marketing or growth challenge
Pre-session intake form so you can prep insightfully
Session summary with recommendations and next steps
Deliverable: 1:1 consult + written recap (1-2 pages)
When to use it: Perfect for businesses who need clarity before committing to a bigger engagement